One of the challenges for any business, government agencies and cultural groups from emerging economies, is how to cost-effectively promote their products, services, cultural works and places of touristic interest in key international markets. The conventional path is to participate in international trade events; however, these conventional trade and exhibition events concentrate in showcasing a particular industry or sector, and these businesses and industries compete with representatives from other economies. There are very few international trade events where most of the industries are present in one place, and these events are usually held in the same country, promoting their own products and services.
The strength and competitive advantage for any business and government agency is in participating in exclusive trade and exhibition events, where the objective of one country (guest) is to present the potential opportunities their various industries and cultural sector can offer to the consumer and businesses in another country (host) or region, without the participation of any other competing country.
To meet this challenge, Gussman Enterprises has created a Cultural and Trade promotional division called EVENTS CHEVERE (Spanish colloquial word meaning "cool", "great", "well done'). Their aim is to develop bilateral cultural and commercial links between two countries, by presenting a very unique cultural and trade fair event in these countries. CHEVERE's principal objective is to assist economies from Latin America promote their country's unique products, services, and place of touristic interest in the Australian/South East Asian region.
Gussman Enterprises (Chevere) exclusive Promotional Events will simplify their country's worldwide trade and will help to expand their international regional market presence more effectively
